acreative.@DrupalCon

DrupalCon Portland 2013

HIGHLIGHTS

Quick response times for the DrupalCon social media accounts.

Scheduled messages and notations of responses and tasks to complete.

Effective communication of conference updates, video uploads, site issues, or newly implemented features.

VISIT

THE CLIENT

DrupalCon is an international educational event that brings together the people who use, develop, design, and support the Drupal platform. Featuring dozens of curated sessions and panels from some of the most influential people and brightest minds within the Drupal community and beyond, as well as countless opportunities for networking, code sprints, informal conversations, and more. DrupalCon is the premiere conference to hone your Drupal skills, connect with the community, and learn about the future of web technologies happen on the Drupal platform.

WHAT THEY NEEDED

For each conference, DrupalCon utilizes the powers of the Drupal community to find volunteers. I requested to volunteer in Marketing, Communications, or Social Media. After a few conversations with Stephnaie and the DrupalCon Global Lead Paul Johnson, I joined on as the DrupalCon Portland Social Media Lead. 

HOW I HELPED

We began preparing for DrupalCon Portland in November 2012 by setting up a staging website and started building out content. As the social media lead, I assisted the copywriter team in posting and creating several portions of the content. Once the site had been pushed to production, then my focus shifted from copyright to social media. Hootsuite was set up for several scheduled messages (including the 50 or so sponsor tweets).

The response time from the @DrupalCon account was less than 2 hours (ignoring those moments when I had to sleep...) and ramped up in participation as the conference drew closer. I assisted in the facilitation between registrants, the ZenDesk help staff, and the conference staff. Social media channels were populated with details on the conference, sponsor details, retweets, and random Portland details for entertainment. 

During the conference, I posted about upcoming sessions, video release times, and general tweets from the keynote speakers.

Kudos to Paul Johnson for writing a blog post on my work, it was unnecessary and much appreciated!

RESULTS

  • Provide social media integration with the DrupalCon conference in Portland on May 20 - 24, 2013
  • Reply and forward questions, comments, and concerns to the appropriate resource allowing participants to get answers quickly.
  • Collaborate with the Global Social Media Lead for DrupalCon and acting Drupal Association staff members.
  • Maintain and post on several DrupalCon accounts such as Twitter (@DrupalCon), Facebook (/drupalcon), and Pinterest (/drupalcon)
  • Managed all social media scheduling and response-tracking through Hootsuite.

TECHNOLOGY

Hootsuite, Google Drive, Twitter, Facebook, Pinterest, Skype